Seven Biggest Social Media Mistakes

A list of the seven biggest mistakes individuals and companies make when using social media is below:

1. Failing to have a social media compliance policy (a registered representative must reference the rules of his or her B/D)
2. Allowing an account to go inactive by not implementing a social media strategy
3. Not using archiving software to filter and export your posted content to third party collection services
4. Posting personal content (e.g. photos of you drinking with your buddies) where professional contacts have access to it
5. Not taking the time to be selective when it comes to the connections and contacts added
6. Engaging in too much push marketing
7. Failing to actively engage with followers by not following-up on posts and comments

See Amy Mcllwain, The Seven Deadly Social Media Sins: Some of the Biggest Mistakes Advisors Make When Using Social Media and How You Can Avoid Them, ProducersWEB, Aug. 18, 2011.

Special thanks to Jim Hillhouse (WealthCounsel) for bringing this article to my attention.