Building a successful presence on the web is essential in the digital era for any lawyer seeking to expand their ability to reach potential clients. Unfortunately, many lawyers are being drawn into expensive services that can sometimes charge tens of thousands of dollars for the same service that could be had for less than $7,000. On the biggest ways nefarious web designers can gouge a customer is to charge monthly upkeep fees that can reach $1000 although usual monthly cost amount to less than $100. In addition, some companies will retain ownership of the domain name and then charge a leasing fee, often subject to change when the site becomes popular, to the firm. Another major mistake many lawyers make is a lack of mobile friendliness with their website. More and more people view websites from smartphones which has lead to some companies giving search boost to sites that can be accessed by all platforms. Having an up to date website is imperative in the modern legal environment so always take due care when setting one up.
See Conrad Saam, The Truths and Lies of Internet Marketing for Lawyers: Part I, Elder Law Answers, February 25, 2016.
