Wealthy consumers are turning to jewelry as an investment, especially colored gemstones

[Special thanks to David S. Luber (Florida Probate Attorney) for bringing this article to my attention.]

Amid economic and geopolitical uncertainty, a certain class of consumers are turning toward an unlikely asset class — jewelry. The trend comes as investors increasingly flock to tangible assets. For ultrarich consumers, colored gemstones such as rubies, sapphires and emeralds are especially popular right now.

Surging gold prices have played a role. Long considered a safe-haven asset, gold in January soared to its highest price ever, above $5,100 an ounce. Although prices have pulled back since, it still trades at a lofty level, above $4,500 an ounce.

Jewelry’s durability in the resale market is part of its appeal, experts say. Experts regularly see clients reselling branded jewelry years after their original purchase, often at prices that hold up far better than designer handbags, which show wear from use much easier.

Durability has helped reinforce jewelry’s reputation as a long-term store of value, especially pieces from well-known brands such as Cartier, Van Cleef & Arpels, Tiffany & Co., and Bulgari.

For more information see Lisa Kailai Han “Wealthy consumers are turning to jewelry as an investment, especially colored gemstones,” CNBC, March 22, 2026.