According to Stephanie Strom, Foundation Testing Potential of Philanthropy via Internet, NYTimes.com, Dec. 13, 2007:

The Case Foundation is embarking on an effort to test the potential of citizen-led philanthropy via the Internet.
   

Starting at 3 p.m. on Thursday, readers of Parade magazine and members of the Causes section of the Facebook Web site can enter a contest to win a total of $500,000 and $250,000, for their favorite charities, provided by Case. ***
   

The foundation has also put money into developing ThinkMTV.com, a networking site aimed at increasing youth activism. And on its own site, casefoundation.org, it offers holiday gift ideas with charitable components, as well as links to the Causes and Parade sites. ***
   

Proponents say the Internet has been useful in attracting people to sign petitions and attend rallies and demonstrations, if not in generating big donations.***