Marketers Can Learn From the Super Bowl

I previously blogged about how advisors can learn from the Super Bowl through the Super Bowl indicator. Marketers are another group of professionals who can take a tip from watching the Super Bowl ads. The Trust Advisor lists three tips as follows: 

1. Your marketing outreach should be interactive. An interactive approach builds brand loyalty and differentiates the brand.
2. Have visually engaging and viral marketing. If you get a strong message across in your 30 second slot, consumers can vote on your ad at sites like Hulu Ad Zone. Video can be a great addition to your marketing strategy.
3. Speak with your prospects in a conversation instead of speaking to them. The most effective commercials give customers a way to have an ongoing dialogue with the brand through websites, contests, and surveys.

See Cynthia Stephens, Advisors Can Learn A Lot from the Super Bowl, The Trust Advisor, Feb. 6, 2012.