Influencer Referrals Bring Wealthy Clients

Professionals get many of their super wealthy clients from influencer referrals. Such referrals are more likely to become a client than regular referrals. A survey was done on a broad range of professionals and it indicated that nearly 90% of those professionals referred at least two wealthy clients to other professionals in the last year. 70% of those referrals became clients for those other professionals.

Private Wealth stresses how important it is to understand influencers. They provide several components of an influencer profile, and they include: age, income, net worth, years in practice, professional goals and objectives, current clientele, marketing strategy, practice dynamics, expertise, and the personal aspects of the influencer. After you profile an influencer, you have to motivate him to direct wealthy clients your way. You can do this with either direct or indirect incentives. Indirect incentives are often more effective.

Elite professional networks are also another way that professionals direct the business of their wealthy clients. This scenario is the most optimal way to obtain wealthy clients.

See Russ Alan Price, Influencer Referrals, Private Wealth, May 2012.  

Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.