Psychology professor Paul Greenberg purports that financial decision-making is influenced by gender differences. Wealth psychology specialist Kathleen Burns Kingsbury brings together gender-related findings from various studies and reports that generally, men measure success in terms of beating a benchmark, while women measure success in terms of meeting their life goals and objectives. Several physical differences in the brain tend to make women more focused on caregiving, passing legacies on to the next generation, and using wealth to improve the community.
See Olivia Mellan & Sherry Christie, Investment Decisions: Men’s Brains are From Mars, Women’s Are From Venus, advisorone.com, Feb. 2013.
Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.
