Being in tune to pet owners and asking questions about their pets can help those who sell long-term care insurance develop a sense of need and urgency in potential buyers. Asking questions about a potential buyer’s pet or inquiring who will take care of his or her pet is a good way to start. Some carriers have benefits that help a client’s pets. For example, in place of all other benefits, Transamerica allows the insured to choose to take a monthly lump sum equal to one-third of the monthly benefit. This money could be used, in part, to pay for some pet expenses.
See Matt McCann, Pets and Long-term Care Insurance–It’s Not Just a Dog’s Life, Producer’sWeb.com, Mar. 25, 2013.
Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.
