Big names on Wall Street, such as Federated and Goldman Sachs, are trying to lure in millennials, which they believe will inherit a total of $30 trillion from the baby boomer generation. The companies seem to be worried though that the millennial generation’s values are so different from previous generations that Wall Street may not be seeing much of the millennials’ funds being poured into the stock market or other traditional investment strategies. In order to appeal to millennials, companies like Federated and Goldman have created cartoon themed websites and advertisements.
See Michael P Regan, Wall Street Has Its Eyes on Millennials’ $30 Trillion Inheritance, Bloomberg, March, 3, 2015.
Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.
