The family of Jimi Hendrix has won a court ruling that will allow them to prevent companies from using the Hendrix name without authorization. The musician’s father, James ‘AI’ Hendrix, founded Experience Hendrix L.L.C. in order to preserve his son’s legacy. In 2009, Experience Hendrix filed a lawsuit against Andrew Pitsicalis alleging infringement of Hendrix family trademarks and deceptive trade practice violations. The company is currently run by the rock legend’s sister, Jani Hendrix. Experience Hendrix has been successful in its battles with a number of unauthorized Jimmi Hendrix products that includes things like coffee and vodka.
See Noise11, Jimi Hendrix Estate clamps down, Music News, August 13, 2015.
