In 2014, Americans gave $358.38 billion to charity! This number is expected to rise in 2016, and two factors may play a role—millennials and female donors. Women are expected to get more than 70% of inherited wealth, and they are more likely to give to charity in higher amounts. The Article goes on to discuss the five common paths that donors take when donating to charities. Further, it details the steps to starting a strategic giving program.
See Amanda G. Marsted, Strategic Philanthropy: Starting the Process, Wealth Management, May 11, 2016.
Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.
