The Funeral Rule was designed to protect consumers seeking burial arrangements for lost loved ones. Among other things, it requires funeral homes to provide clear price information to potential customers. However, the rule’s transparency often goes unfulfilled. For decades now, the death care industry has maintained a strategic ambiguity about prices as part of its business model, and an estimated one in four funeral homes break this rule. With today’s technology, many are now requesting that this rule be implemented into searchable data and social media—prices should be online.
See Robert Benincasa, Despite Decades-Old Law, Funeral Prices Are Still Unclear, NPR, February 8, 2017.
