Advisor Catering to $100M Clients Starts Firm; Criticizes Industry

A founding member of Iqonic Capital, an advising firm that touts clients worth $100 million and over, has left the company to start a rival firm. Chad Boeding was previously employed by Goldman Sacs before starting Iqonic with Divesh Makan, Michael Anders, and Will Griffeth. Iqonic’s connections to Silicon Valley executives – including Facebook’s own Mark Zuckerberg – propelled the company forward.

Boeding’s new company, Epiq, will have a much different agenda and format than his earlier endeavor. Though Epiq will still cater to ultra-wealthy clientele, it will focus on eradicating conflict-of-interest techniques that are common in the industry. “Epiq will never sell proprietary products nor have its own internal funds,” the new company stated. Beoding’s hope is for the new enterprise to remain an impartial advisor for their clients.

See Simone Foxman, Advisor Catering to $100M Clients Starts Firm; Criticizes Industry, Financial Advisor, May 15, 2018.

Special thanks to Joel C. Dobris (Professor of Law, UC Davis School of Law) for bringing this article to my attention.