Is Scientology exploiting Michael Jackson?

According to Roger Friedman, Michael Jackson Exploited by Scientology, Showbiz411, Dec. 11, 2009, “Jackson’s likeness and music are being exploited by Scientology.”

Or, on the other hand, is the Scientology event just one of the many events “people and organizations * * * have organized [in] tribute[] to Michael Jackson”?  Comment by Angela.