Small Rise in Charitable Giving
When it comes to fundraising, small non-profits are faring better than larger charities. Blackbaud, a company who provides software for nonprofits, conducted a study of 3,144 nonprofit groups. Their report shows that charities that raise less than $1 million a year have seen a 7.3% increase in charitable giving. In contrast, mid-size groups have seen a 2.7% increase, and larger groups only saw a 0.3% increase.
Overall, Blackbaud found that charitable giving was up 1.7% last year as compared to the 4.2% it rose in 2011. Results varied by sector. Religious groups saw the biggest boost in 2012, followed by education groups. Online philanthropy also continues to grow in importance.
See Charitable Giving Up Just 1.7%, Barron’s, Feb. 4, 2013.
Special thanks to Jim Hillhouse (Professional Legal Marketing (PLM, Inc.)) for bringing this article to my attention.