A Wisconsin funeral home is offering an unconventional (at least for the industry) incentive to those willing to come and consider pre-planning their funeral: free pizza. Fliers advertising the latest promotion read, “Enjoy free pizza on us as we discuss how pre-planning your funeral helps ease the emotional and financial burden for you and your family.” Mark Krause, the funeral home owner, noted that with funeral expenses constantly increasing, pre-planning is appealing to many as it offers the possibility of big savings. The free pizza simply provides a more relaxed and comfortable environment that encourages people to discuss a topic that is traditionally uncomfortable. The company offered a similar incentive last year and over 100 people showed up to the event.
See Michelle Gant, Funeral Home Offering Free Pizza To Those Who Pre-plan Their Funerals, Fox News, January 29, 2018.
